Raika Khorshidian; Hedayat Sookhakian; Vahid Choopankareh; Alireza Ajdari; Jamshid Emami
Volume 4, Issue 2 , June 2015, , Pages 73-89
Abstract
This historical – interpretive research, aims to classify the visual data over the 60s, 70s and 80s SH in order to provide an answer whether "there is a meaningful relationship between the media and clothing styles in the society".
If we consider fashion as a powerful tool for cultural ...
Read More
This historical – interpretive research, aims to classify the visual data over the 60s, 70s and 80s SH in order to provide an answer whether "there is a meaningful relationship between the media and clothing styles in the society".
If we consider fashion as a powerful tool for cultural dissemination especially among the young; hence, there is a cultural dialogue between fashion and media. Gradually, with the growth of media in the society, the clothing style -as an identification media- would depend on more diverse and complex issues. As a result, the control of clothing styles is beyond the power of a single media owner, and it requires the sum of numerous media policies to shape the directions of fashion.This research with the aim of promoting the public culture reveals the importance of intentional interference in shaping the fashion streams by investigating the media altering processes.
